Privacy Policy

1. Introduction

Welcome to Storexite.

At Storexite, we respect your privacy and recognize the importance of protecting the personal information you provide when visiting our website, purchasing products, or contacting our customer support team.

This Privacy Policy explains how Storexite, operated by Tianjin Yinhecheng Urban Construction Development Co., Ltd., collects, uses, discloses, stores, and protects personal information in connection with our online store.

Our store specializes in baby and toddler products, including:

  • Baby Care

  • Rocking Toys

  • Soft Play

This Privacy Policy applies to visitors, customers, and other individuals who interact with our website at https://storexite.com.

We aim to process personal information responsibly and comply with applicable privacy and data protection laws.

Please read this Privacy Policy carefully to understand our practices.

2. Company Information

Store Name: Storexite

Legal Company Name: Tianjin Yinhecheng Urban Construction Development Co., Ltd.

Registered Business Address:

Room 509, Yinhe Building, Northwest Side of the Intersection of Yuexiu Road and Leyuan Road, Hexi District, Tianjin, China

Customer Support Email: [email protected]

Website: https://storexite.com

For questions about this Privacy Policy or the handling of personal information, please contact:

[email protected]

For personal information processed for our own business purposes, Storexite generally determines the purposes and means of processing, subject to applicable laws and the responsibilities of independent service providers.

3. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected when you:

  • Visit or browse our website.

  • Explore Baby Care, Rocking Toys, or Soft Play products.

  • Add products to your shopping cart.

  • Place an order.

  • Complete the checkout process.

  • Create or access a customer account, where available.

  • Contact customer support.

  • Submit a return or refund request.

  • Report a damaged or defective product.

  • Subscribe to promotional communications.

  • Interact with advertisements associated with our store.

  • Use other services or features available through our website.

Third-party websites and independently operated services may have their own privacy policies.

4. Personal Information We Collect

Depending on how you interact with Storexite, we may collect the following categories of personal information.

4.1 Personal and Contact Information

When you place an order, create an account, or contact us, we may collect:

  • Full name

  • Email address

  • Telephone number, where provided

  • Billing address

  • Shipping address

  • Country or region

  • City and postal code

  • Customer account information

  • Other information voluntarily provided

This information may be necessary to process purchases, arrange deliveries, and provide customer support.

4.2 Order and Purchase Information

When you purchase products from Storexite, we may collect:

  • Order number

  • Products purchased

  • Product quantities

  • Selected variations

  • Purchase date

  • Order amount

  • Payment status

  • Shipping method

  • Delivery address

  • Tracking information

  • Return and refund history

  • Order-related communications

We use this information to manage transactions, fulfill orders, and provide after-sales assistance.

4.3 Payment Information

Payments may be processed through Shopify or authorized third-party payment service providers.

Depending on the payment method, these providers may process:

  • Billing details

  • Payment method information

  • Transaction identifiers

  • Payment authorization details

  • Transaction amounts

  • Fraud-prevention information

Storexite does not ordinarily require access to complete payment card numbers to fulfill customer orders.

Payment providers process transaction data according to their applicable terms, privacy notices, and security procedures.

4.4 Device and Technical Information

When you use our website, certain information may be collected automatically, including:

  • Internet Protocol (IP) address

  • Browser type and version

  • Device type

  • Operating system

  • Language preferences

  • Approximate location derived from technical information

  • Referring website

  • Pages viewed

  • Date and time of visits

  • Website interactions

  • Session identifiers

  • Cookie identifiers

  • Technical errors

  • Website performance data

This information may help us maintain website functionality, improve navigation, analyze performance, and prevent unauthorized activity.

4.5 Customer Support Information

If you contact our support team, we may collect:

  • Name and contact details

  • Order information

  • Product information

  • Inquiry details

  • Customer correspondence

  • Photographs submitted to illustrate product concerns

  • Information needed to investigate a request

For example, a customer may submit photographs of a damaged rocking toy, torn soft play accessory, or incorrect baby care product.

We use this information to investigate concerns and provide relevant assistance.

Please avoid sending sensitive personal information that is not necessary for your inquiry.

5. How We Collect Information

We may collect information from several sources.

Information You Provide Directly

This includes information submitted through:

  • Checkout forms

  • Customer account registration

  • Contact forms

  • Customer support emails

  • Return requests

  • Newsletter subscriptions

  • Other website interactions

Information Collected Automatically

Certain information may be collected through:

  • Cookies

  • Pixels

  • Website tags

  • Server logs

  • Analytics technologies

  • Similar tracking technologies

Information From Service Providers

We may receive information from providers involved in:

  • Payments

  • Shipping

  • Order fulfillment

  • Website hosting

  • Fraud prevention

  • Customer support

Information From Advertising Partners

Where advertising and measurement services are implemented, we may receive campaign-related information, attribution data, or website interaction records.

The information collected depends on the services actually enabled.

6. How We Use Personal Information

Storexite may process personal information for the following purposes.

6.1 Processing and Fulfilling Orders

We use personal information to:

  • Confirm orders.

  • Process payments.

  • Verify transaction information.

  • Prepare products for shipment.

  • Arrange deliveries.

  • Send order confirmations.

  • Provide tracking updates.

  • Handle order changes.

  • Process returns and refunds.

  • Resolve delivery concerns.

6.2 Providing Customer Support

We may use information to answer questions relating to:

  • Baby Care product specifications

  • Rocking Toy age recommendations

  • Soft Play product dimensions

  • Product materials

  • Assembly instructions

  • Product availability

  • Shipping arrangements

  • Damaged or incorrect products

  • Returns and refunds

6.3 Maintaining and Improving Our Website

We may process information to:

  • Operate website features.

  • Maintain shopping cart functionality.

  • Support checkout.

  • Improve website navigation.

  • Identify technical issues.

  • Analyze general traffic patterns.

  • Monitor website performance.

  • Maintain account and transaction security.

6.4 Marketing Communications

Where permitted by law, we may send information about:

  • New arrivals

  • Baby Care products

  • Rocking Toys

  • Soft Play collections

  • Store announcements

  • Promotional offers

  • Other relevant product updates

Where consent is legally required, promotional communications will be sent only after obtaining appropriate consent.

Customers may unsubscribe from promotional messages using the unsubscribe instructions included in those communications.

6.5 Fraud Prevention and Security

We may use relevant information to:

  • Verify transactions.

  • Detect suspicious activity.

  • Prevent unauthorized purchases.

  • Investigate potential fraud.

  • Protect customer accounts.

  • Maintain website security.

  • Prevent misuse of our services.

6.6 Legal Compliance

We may process information as necessary to:

  • Comply with tax obligations.

  • Maintain accounting records.

  • Meet applicable regulatory requirements.

  • Respond to lawful requests.

  • Resolve disputes.

  • Establish or defend legal claims.

  • Comply with consumer protection obligations.

7. Legal Bases for Processing

Where the European Union General Data Protection Regulation (GDPR), United Kingdom GDPR, or similar laws apply, we rely on an appropriate legal basis for processing personal information.

Depending on the circumstances, these bases may include:

Performance of a Contract

Processing necessary to accept, manage, and fulfill customer orders.

Compliance With Legal Obligations

Processing necessary to meet applicable tax, accounting, regulatory, or other legal requirements.

Legitimate Interests

Processing reasonably necessary for website operation, fraud prevention, security, and customer service, where those interests are not overridden by individual rights.

Consent

Processing for certain marketing communications, non-essential cookies, or advertising technologies where consent is legally required.

Where processing relies on consent, individuals may withdraw that consent in accordance with applicable law.

8. Cookies and Similar Technologies

Storexite may use cookies, pixels, tags, and similar technologies to support website functionality and understand how visitors interact with our online store.

Cookies are small data files that may be stored on or accessed through a visitor's browser or device.

8.1 Essential Cookies

Essential cookies may support:

  • Shopping cart functionality

  • Checkout processes

  • Customer account access

  • Security measures

  • Session management

  • Website preferences necessary for operation

Some essential cookies may be required for particular website features.

8.2 Analytics Cookies

Where enabled, analytics technologies may help us understand:

  • Website visits

  • Product page views

  • Browsing patterns

  • Website performance

  • General shopping activity

  • Technical problems

8.3 Advertising Cookies

Where advertising services are implemented, certain technologies may help:

  • Measure advertising effectiveness.

  • Track campaign conversions.

  • Attribute purchases to advertising campaigns.

  • Understand interactions with advertisements.

  • Support targeted advertising where legally permitted.

8.4 Cookie Consent and Preferences

Where applicable law requires consent for non-essential cookies or tracking technologies, we will seek valid consent before using those technologies.

Visitors may be able to manage preferences through available website controls or browser settings.

Disabling certain cookies may affect website functionality.

Our actual cookie practices depend on the applications, integrations, and privacy controls enabled on the website.

9. Advertising and AppLovin Disclosure

Storexite may use third-party advertising platforms to promote its products and evaluate marketing performance.

One advertising service provider that may be used is AppLovin.

If AppLovin advertising, measurement, or conversion-tracking technologies are implemented, certain information may be processed depending on the integration and configuration.

This information may include:

  • IP address

  • Device information

  • Browser information

  • Cookie identifiers

  • Advertising identifiers

  • Website interaction events

  • Pages viewed

  • Referral information

  • Campaign identifiers

  • Conversion events

  • Purchase-related event information

  • Transaction values, where configured

Such processing may support:

  • Advertising attribution

  • Campaign measurement

  • Conversion tracking

  • Advertising optimization

  • Fraud prevention

  • Relevant advertising, where permitted

The specific information processed depends on the technologies actually used.

Where applicable privacy laws require consent or opt-out mechanisms, we will apply the relevant requirements.

For information about AppLovin's privacy practices, please visit:

https://www.applovin.com/privacy/

This section is a conditional disclosure and does not mean that every AppLovin technology described above is currently active on the Storexite website.

10. Shopify and E-Commerce Services

Storexite may use Shopify to support the operation of its online store.

Depending on the services enabled, Shopify and related providers may process information for:

  • Website hosting

  • Product browsing

  • Shopping cart features

  • Checkout services

  • Customer accounts

  • Order management

  • Payment processing

  • Fraud prevention

  • Analytics

  • Security

  • Technical support

Shopify's role in processing personal information may vary according to the service and applicable law.

Additional information about Shopify's privacy practices is available at:

https://www.shopify.com/legal/privacy

Independent payment providers and other service partners may maintain separate privacy policies.

11. How We Share Personal Information

We may share personal information with selected third parties when reasonably necessary to operate our business.

Payment Providers

To process payments, authorize transactions, and issue refunds.

Shipping and Fulfillment Providers

To prepare, transport, and deliver orders.

Website and Technology Providers

To host and maintain our online store and its features.

Customer Support Providers

To assist with inquiries and after-sales services.

Analytics and Advertising Providers

To support permitted website analysis and marketing measurement.

Professional Advisers

To obtain legal, accounting, compliance, or other professional services.

Government and Regulatory Authorities

Where disclosure is required or otherwise permitted by applicable law.

We aim to share only the information reasonably necessary for the relevant purpose.

12. Sale, Sharing, and Targeted Advertising

Storexite does not offer customer contact lists for direct purchase as a standalone commercial product.

However, certain privacy laws define the terms "sale" and "sharing" more broadly.

For example, disclosures of personal information through advertising cookies, pixels, or similar technologies may qualify as sharing or processing for targeted advertising under some laws, even where no money is exchanged.

Where applicable, eligible individuals may have the right to opt out of these activities.

To submit a privacy-related request, please contact:

[email protected]

Where website privacy controls are available, customers may also use those controls.

We will review eligible requests in accordance with applicable law.

13. International Data Transfers

Storexite is operated by a company registered in China and may use website, payment, shipping, and technology providers operating in different countries.

As a result, personal information may be transferred to, stored in, or accessed from countries outside the customer's place of residence.

Privacy laws and data protection standards may differ between jurisdictions.

Where international transfers require legal safeguards, we aim to apply appropriate protections.

These may include:

  • Contractual data protection arrangements

  • Recognized transfer mechanisms

  • Relevant security measures

  • Additional safeguards required by applicable law

Customers may contact us with questions about international personal information processing.

14. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.

Retention periods may depend on:

  • Order fulfillment

  • Customer support

  • Returns and refunds

  • Accounting obligations

  • Tax requirements

  • Fraud prevention

  • Legal claims

  • Regulatory obligations

  • Security investigations

When personal information is no longer reasonably required, we aim to delete, anonymize, or securely dispose of it, subject to applicable obligations and technical limitations.

15. Data Security

We recognize the importance of protecting personal information.

We aim to use reasonable technical, administrative, and organizational security measures appropriate to the information and associated risks.

These measures may include:

  • Access restrictions

  • Account security controls

  • Appropriate payment processing arrangements

  • Service provider security procedures

  • Monitoring for suspicious activity

  • Responsible information-handling practices

However, no method of internet transmission or electronic storage can be guaranteed to be completely secure.

Customers should use appropriate precautions when managing online accounts and sharing personal information.

If you believe your information has been compromised in connection with Storexite, please contact us.

16. Your Privacy Rights

Depending on your country or region, you may have certain rights regarding your personal information.

These may include:

Right of Access

Request access to personal information held about you.

Right to Correction

Request correction of inaccurate or incomplete information.

Right to Deletion

Request deletion of eligible personal information, subject to legal exceptions.

Right to Restrict Processing

Request restrictions on certain processing activities where applicable.

Right to Object

Object to certain types of processing, including direct marketing.

Right to Data Portability

Request eligible personal information in a portable format where legally required.

Right to Withdraw Consent

Withdraw consent for processing activities that rely on consent.

Right to Opt Out

Opt out of qualifying sales, sharing, or targeted advertising activities where applicable.

Right to Appeal

Appeal certain decisions concerning privacy requests where provided by applicable law.

To exercise your rights, please contact:

[email protected]

We may request information reasonably necessary to verify your identity before completing certain requests.

17. Privacy Rights for EU and UK Residents

Where the GDPR or UK GDPR applies, eligible individuals may have rights including:

  • Access to personal information

  • Correction of inaccurate information

  • Deletion of eligible information

  • Restriction of processing

  • Objection to certain processing activities

  • Data portability

  • Withdrawal of consent

  • Information about international transfers

  • The right to lodge a complaint with a competent supervisory authority

We will review qualifying requests and respond within applicable legal timeframes.

Requests may be sent to:

[email protected]

18. Privacy Rights for United States Residents

Residents of certain U.S. states may have additional privacy rights under applicable laws.

Depending on the jurisdiction and eligibility requirements, these may include:

  • The right to know what personal information is collected.

  • The right to access personal information.

  • The right to request correction.

  • The right to request deletion.

  • The right to obtain information about certain disclosures.

  • The right to opt out of qualifying sales or sharing.

  • The right to opt out of targeted advertising.

  • The right to limit certain uses of sensitive personal information, where applicable.

  • Protection against unlawful discrimination for exercising privacy rights.

Eligible individuals may contact:

[email protected]

Authorized agents may submit requests where permitted by law, subject to appropriate verification requirements.

19. Children's Privacy

Storexite sells baby and toddler products, but our website is intended for adult customers, parents, and caregivers.

Our website is not directed toward children under 13, and children are not intended to make purchases or provide personal information through our store.

We do not knowingly collect personal information directly from children under 13 in circumstances that violate applicable law.

If we become aware that information has been collected directly from a child without legally required authorization, we will take appropriate steps to address the situation.

Parents or legal guardians who believe a child has submitted personal information may contact:

[email protected]

Additional protections may apply to minors under the laws of particular jurisdictions.

Information About Children Provided by Adults

Parents and caregivers may occasionally include information about a child when asking product-related questions, such as age suitability or the intended use of a Rocking Toy or Soft Play product.

Please share only the information reasonably necessary for your inquiry.

We do not require a child's full name, photographs, medical history, or other sensitive information for ordinary product inquiries.

If such information is submitted, we will handle it according to the applicable purposes, legal requirements, and retention practices described in this policy.

We do not intend to use child-related support information for behavioral advertising.

20. Marketing Communications

If you subscribe to promotional communications, we may use your contact information to send relevant updates about Storexite.

These may include:

  • New Baby Care products

  • Rocking Toys collections

  • Soft Play products

  • Store announcements

  • Promotional offers

  • Product updates

  • Other relevant shopping information

Where required by law, we will obtain consent before sending promotional messages.

You can unsubscribe using the instructions provided in marketing emails or by contacting us.

Unsubscribing from promotional communications does not necessarily stop transactional emails concerning orders, shipping, refunds, or account security.

21. Third-Party Websites and Links

Our website may contain links to independently operated third-party websites or services.

These may include:

  • Payment services

  • Shipping carriers

  • Advertising platforms

  • External resources

  • Other technology providers

Third-party services may collect and process information according to their own privacy policies.

Storexite does not control the privacy practices of independent third-party websites.

We encourage customers to review those policies when interacting with external services.

22. Automated Processing and Fraud Prevention

Certain technologies used for online shopping, security, and advertising measurement may involve automated processing.

Depending on the services enabled, these technologies may assist with:

  • Payment verification

  • Fraud detection

  • Transaction screening

  • Website analytics

  • Advertising attribution

  • Conversion measurement

  • Website performance monitoring

The processing activities depend on the systems and configurations actually in use.

Where applicable law provides rights concerning automated decisions that produce legal or similarly significant effects, we will respect those rights.

This section does not imply that Storexite necessarily engages in every form of automated decision-making described above.

23. Browser Privacy Preferences

Some browsers and devices provide privacy preference settings, including Global Privacy Control or other opt-out signals.

Where applicable law requires recognition of particular privacy preference signals, we will follow those requirements.

Customers may also manage certain cookies through browser settings or any privacy preference controls made available on our website.

The effect of browser preferences may vary depending on the technology used.

24. Contact Us About Privacy

If you have questions, concerns, or requests relating to this Privacy Policy or the handling of your personal information, please contact us.

Store Name: Storexite

Legal Company Name: Tianjin Yinhecheng Urban Construction Development Co., Ltd.

Registered Business Address:

Room 509, Yinhe Building, Northwest Side of the Intersection of Yuexiu Road and Leyuan Road, Hexi District, Tianjin, China

Customer Support Email: [email protected]

Website: https://storexite.com

Please provide sufficient information for us to understand and respond to your request.

Avoid including unnecessary sensitive personal information or complete payment card details.

Storexite — Everyday Care, Little Moments of Play.

We aim to maintain transparent privacy practices and handle customer information responsibly.